let’s see
the real results
8x
ROI on marketing investment
8x
ROI in terms of gross profit
8x
ROI on social investment
+7
Points in active consideration
5x
More backflips into pools
Umteen cornhole matches enjoyed
our case
Char-Broil Grills
Download PDF
Project
Forgiving Grills #FTW
Sparking enjoyment (and sales) in a boring category
FROM
INDIFFERENCE
/01
“I like cooking out to hang with friends and knock back a couple beers, but every grill brand out there is pretty outta touch, always talking about grillmaster this or that.”
THROUGH
INSIGHT
/02
The majority of younger grillers (18-44) don’t care about serving up a five-star flame-broiled buffet. They simply want a user-friendly grill that frees them up to enjoy their backyard party.
TO
BEERS
/03
We used humor to connect with the Char-Broil audience in our campaign “Forgiving Grills #FTW.” In an overly serious category, we cut through with one message: Char-Broil equals forgiving grills for a fun time.
let’s see
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