let’s see
the real results
32%
brand awareness lift from online video compared to norms of 5-10%
↑
Kids’ Self-Esteem
↓
Midnight Mom Meltdowns
40%
sales increase compared to previous offering
our case
Ninjamas
Download PDF
Project
Nighttime Underwear
Creating a new P&G product from the ground up
FROM
INDIFFERENCE
/01
“Our family is all alone in dealing with our eight-year-old son’s bedwetting. Every night is a struggle because he doesn’t want to feel like he’s wearing a diaper — and we’re exhausted changing sheets.”
THROUGH
INSIGHT
/02
Older children who wet the bed deserve discreet protection that’s not embarrassing to wear, and parents are desperate for someone to have their backs at bedtime.
TO
CONFIDENCE
/03
Featuring a stealthy and absorbent (yet quiet) new product design, we created the Ninjamas Nighttime Underwear brand to help kids feel confident and cool and to help parents feel relieved.
let’s see
To NEXT project
Creating a toy that says stop toying with our rights
- Woombies
- Woombies
more incredible
Creating a toy that says stop toying with our rights
Next project
Creating a toy that says stop toying with our rights
- Woombies
- Woombies
more incredible
Creating a toy that says stop toying with our rights
Next project
Making gameDAY attendance a GAMEDAY MUST
- Revel
- Revel
more incredible
Making gameDAY attendance a GAMEDAY MUST
Next project
Crafting delicious content to fire up a launch
- Trailgating
- Trailgating
more incredible
Crafting delicious content to fire up a launch
Next project
Building community through a shared love of craft
- Oklahoma Joe's
- Oklahoma Joe's
more incredible
Building community through a shared love of craft
Next project
Sparking enjoyment (and sales) in a boring category
- Char-Broil Grills
- Char-Broil Grills
more incredible
Sparking enjoyment (and sales) in a boring category
Next project
Inspiring better care for garments with the best story
- Electrolux
- Electrolux
more incredible
Inspiring better care for garments with the best story
Next project
Creating a new P&G product from the ground up
- Ninjamas
- Ninjamas
more incredible
Creating a new P&G product from the ground up
Next project
Fueling passion for a legacy brand that had decelerated
- NAPA
- NAPA
more incredible
Fueling passion for a legacy brand that had decelerated
Next project
