let’s see
the real results
33MM
Video views
(against a benchmark of 28MM)
50%
YoY sales growth
11.8MM
People reached
(against a benchmark of 9.8MM)
3.3MM
Completed video views on social
214k
Landing page visits
/01
“The Oklahoma Joe’s brand makes legit traditional wood-fired smokers, but electric pellet grills? Not sure I’m not sold on that.”
/02
Oklahoma Joe’s needed to drive consideration and sales with people whose passions included BBQ but weren’t limited to it. We discovered that our target audience was also nuts about something else with wood-fired flavor: bourbon.
/03
We hit the road with the Oklahoma Joe’s Rider DLX pellet grill and award-winning chef Edward Lee, who created a bourbon-inspired recipe at four historic Kentucky distilleries. The content series forged an epic connection with our bourbon-and-BBQ-lovin’ audience.
Video views
(against a benchmark of 28MM)
YoY sales growth
People reached
(against a benchmark of 9.8MM)
Completed video views on social
Landing page visits