let’s see
the real results
Electrolux brand back on U.S. map
I’m not crying, you are
Backorders at several key retailers due to demand
our case
Electrolux
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Project
Make It Last
Inspiring better care for garments with the best story
FROM
INDIFFERENCE
/01
“I don’t need clothes to last long because styles and trends change so rapidly. Sure, fast fashion is bad for the environment, but what can one person do about it?”
THROUGH
INSIGHT
/02
Everyone has certain items of clothing or linens that they care deeply about –things that they would love to keep for years and even pass down to others.
TO CARING
/03
The mission of Electrolux is to make clothes last twice as long with half the environmental impact, so we told a heartwarming story that inspires everyone to take better care of their garments.
let’s see
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